Hoda Kotb shares personal phone number with 'Today' viewers

Oops! Hoda Kotb gave Today show viewers more than they bargained for when the TV host accidentally revealed her personal phone number on Thursday, September 5th.

E! Online reports that Kathie Lee’s co-host used her personal cell to demonstrate how the new Samsung watch phone works. While dialing her digits on air, Hoda displayed her wrist for a close-up shot, so when the call went through and the watch lit up, she revealed her number!

The slip-up caused an immediate influx of calls during the fourth hour of Today. “Oh my god, it’s happening. Oh my god,” she said. “I have 20 voicemails 22...23...”

Once Hoda and Kathie Lee reappeared on air after a brief commercial break, Kotb had recieved 1,012 text messages.

According to New York Daily News, Kathie Lee made a similar mistake on the show back in April. The TV veteran accidentally shared her daughter Cassidy’s number on live TV when she flashed her cell to the camera so the audience could say hello.

Kathie-Lee joked with her cohost saying, “I told you not to show the number and what did you do?”

Check out the hilarious clip below!

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