PTC releases Best/Worst TV advertisers list to help you shop

The Parents Television Council has released their annual Best and Worst TV Advertisers List, helping interested people choose what companies to buy from.

The PTC ranked companies based upon during which television shows they advertise during, TheWrap reports. Companies that made an effort to advertise during family-friendly programming got special consideration.

PTC President Tim Winter said in a release, "This year's analysis should provide greater clarity for those members of the public who wish to 'vote with their wallets' and have a direct impact in support of family entertainment." Wintered added, "Those who are concerned about the effect that harmful media content has on children can play their part in supporting the 'good' sponsors and avoiding the 'bad' sponsors based on individual products."

According to Deadline, the PTC says Quilted Northern toilet paper possibly support TV sex and violence, while Charmin is family-friendly.

Their rating system counted the number of green light shows sponsors advertised on as good, while red light shows counted poorly. McDonalds was voted as "the most disappointing corporate performance" and Walmart was "the most inspiring."

Winter commented: "A study from the Department of Psychology at Iowa State University suggests that programs with high levels of violent or sexual content can actually repress the viewers' ability to recall advertised brands." He also said that "neutral" shows made it easier for viewers to remember their products.

For the full list of the PTC's Best/Worst, click here.

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