Pitch Perfect star Anna Kendrick is helping make light of the hype surrounding commercials that air during the Super Bowl, a coveted television spot considering the millions of viewers tuning in for the game.
The actress, 28, appears in a non-Super Bowl commercial for Newcastle Brown Ale. A hairstylist is doing her hair as she jokes about the beer company not having enough money to pay her for a Super Bowl ad.
“Behind the scenes of the mega-huge football game that Newcastle Brown Ale almost made…which almost starred Anna Kendrick,” the words read at the beginning, E! Online reports.
In the “behind-the-scenes” clip, when Kendrick says the words Super Bowl, they’re bleeped out. “Turns out they don’t even have the money or the permission to make a Super Bowl commercial,” she said.
Kendrick goes on to say she doesn’t consider herself to be “beer-commercial-babe hot.”
“I mean, I’m hot. Like approachable hot, like the-hottest-girl-in-your-improv class hot. Like hot to the kind of guys who, like, feel bad calling a girl hot,” she continued. “But like beer-commercial hot? Am I beer-commercial hot? No, but I love a challenge.”
She took to Twitter to joke about it some more, writing, “Newcastle paid me to tweet about an ad they didn’t make. It’s weird time people.”
Newcastle paid me to tweet about an ad they didn't make. It’s weird time people. @Newcastle http://t.co/KG0ulFSpbf #IfWeMadeIt #ad— Anna Kendrick (@AnnaKendrick47) January 30, 2014
Newcastle paid me to tweet about an ad they didn't make. It’s weird time people. @Newcastle http://t.co/KG0ulFSpbf #IfWeMadeIt #ad
— Anna Kendrick (@AnnaKendrick47) January 30, 2014
image: YouTube screenshot