BSkyB and telcom giant Vodafone are looking at new options to make sports and movies differently available to U.K. viewers. BSkyB and Vodaphone are considering a broadband alliance.
Jeffries analyst Jerry Dellis told The Hollywood Reporter, “A logical development could be for BSkyB and Vodafone to bundle each other’s products together. Consumers could be offered BSkyB triple-play together with Vodafone 4G mobile at a discount to the sum of their respective prices.” At this time, representatives at BSkyB and Vodafone do not have much to say.
The pay TV company, BSkyB, is responsible for presenting quality television shows and sporting events. BSkyB has had some formidable partners in the past. Vodafone, a cell phone company, offers its 4G customers access to live soccer, cricket, and rugby events using Sky Sports Mobile TV.
As competition increases, executives keep considering whether bundling BSkyB and Vodafone will be most favorable. In the past, BSkyB’s market shares have depreciated in value. According to Variety, BSkyB shares have lost more than $2.46 billion of their value since November, when telco BT won a bid to show European Champions League soccer matches.
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