TV Ratings: 56th annual Grammy Awards consistent, Pro Bowl down

January 27 19:30 2014

The 56th annual Grammy Awards on Sunday won the night, but the early numbers didn’t improve over last year in the advertiser-important demographic. The musical awards program still dominated the evening though.

Thanks to the Grammys, CBS took the win Sunday night, averaging a 8.1 rating in the 18-49 demographic and 25.87 million viewers, reports HitFix. 60 Minutes managed a 2.1 in the demo to start the night off. The Grammys then averaged a 9.9 in the demo over its more than three hour runtime.

No other network came close, with NBC taking second with 9.27 million viewers and a 3.1 in the demo. The Chris Collinsworth special ahead of the Pro Bowl managed to win its timeslot with a 3.0 rating. The Pro Bowl then slipped slightly from the previous year with a 3.2 in the demo.

According to The Hollywood Reporter, ABC pulled off third with a low 1.3 in the 18-49 demo and 5.6 million viewers for the night. The Bachelor special that featured Sean and Catherine’s wedding only pulled in a 1.6 in the demo, which was actually an improvement from the last aired wedding.

Fox suffered the most against the Grammys, only managing a 1.3 in the demo and a weak 3 million viewers. The Simpsons was down to a 1.7. Bob’s Burgers also slipped to a 1.5, while Family Guy dropped heavily to a 2.0 in the ratings. American Dad finished the night off also quite low with a 1.5 rating.

image: CBS



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Kyle Johnson
Kyle Johnson

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