Famous ‘Got Milk’ slogan retired after 20 years

February 24 22:48 2014

After 20 years of being one of the most popular ad slogans of all time, the iconic ‘Got Milk?’ campaign is being retired. In its place the The Milk Processor Education Program wants to begin a new campaign called ‘Milk Life.’
Adage stated that the new slogan will put more emphasis on the nutritional benefits more so than it has been in the past with the old campaign.
It was also reported that the new campaign will be created to increase growth among the milk category and since the ‘Got Milk’ campaign has been around since 1995 the processors are creating a refreshing new tagline to help with declining milk sales.

The Huffington Post reported that Sal Taibi, who is the president of the advertising company who is kick starting the new ‘Milk Life’ campaign has said, “In the past, we have been saying that everyone needs to drink milk. Now, we are showing what milk does for you.”
It was also reported that the original ‘Got Milk’ slogan will still be alive in California since it is one of the most recognizable and copied ad slogans of all time.
Image: Wikimedia commons



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Amanda Levine
Amanda Levine

Amanda is a cosplaying Disney loving, comic-book reading, video-game playing nerd who has been writing articles and covering events for The Celebrity Cafe for almost two years! She is a graduate from Sonoma State University and is currently living in Los Angeles working in the entertainment industry.

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