Less than a year after a racial scandal threatened to take down the empire Paula Deen had built, her company, Paula Deen Ventures, has received an enormous investment.
The new company received a multi-million dollar investment from private equity firm Najafi Cos. Worth between a reported $75-$100 million.
“Our investment allows the Paula Deen brand to expand their relationships and the partnerships that are already in place, and support those partnerships on a go-forward basis,” said owner Jahm Najafi, who also owns the Book-of-the-Month Club and BMG Music Service, Us Weekly reports.
Deen told WSJ that she’s thankful for the support of fans who have stood by her despite many of her sponsors dropping her and being fired by the Food Network last year.
“I hope one day that everyone can have the opportunity to know who I am, as my family, friends and fans do,” she said.
Najafi even proclaimed, “The Paula Deen brand is alive and well.”
As we previously reported, after Deen admitted to using the “n-word” and asking her African American employees to act as slaves at her Savannah, Georgia restaurant, her career came to a screeching halt. She was dropped by Walmart and other distributors.