New study finds smartphones becoming more addictive

July 01 23:12 2014

A new study done by Bank of American has revealed that many users would rather stop consuming alcohol, chocolate, coffee, or watching television than give up their mobile devices, and over 47% of consumers in the United States admitted they would not be able to last one day without their phone.

The BOA telephone survey interviewed 1,000 smartphone users with accounts at the bank. Although a nationwide survey, its focus lied in many large “target” areas, such as California, Chicago, and Texas. The survey also took a look at the use of mobile banking apps, and 58 percent of participants were recorded to have used mobile check deposits, reports Headline and Global News (HNGN).

Among the results, it was found that consumers find that mobile connectivity is “critical” and an important part of everyday life. Those considered “younger users” of electronics were also more adamant about their importance, reports The Legacy. They more often ranked their devices of higher importance than even deodorant or toothbrushes.

The official study can be found on the Bank of America website.



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Jennifer Pilgrim
Jennifer Pilgrim

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