NFL runs anti-domestic violence commercial during Super Bowl XLIX, based on real 911 call

While most Super Bowl XLIX commercials had viewers laughing, one that didn’t was the NFL’s own 60-second spot about domestic violence. It was based on a real 911 call, but doesn’t show anyone. Instead, the shows images inside a home, including a crack on the wall.

The 911 call is based on one that surfaced on Reddit last year, notes Business Insider. In it, a woman calls 911 and pretends to order pizza, since there is someone else in the room. The Reddit user wrote that they checked the history of the address and noted that there were several past calls about domestic violence.

At the end of the ad, a slogan reads “When it’s hard to talk, it’s up to us to listen.”

The commercial is part of the NFL’s No More campaign.

This past season, the NFL finally had to face domestic violence, as its mishandling of the Ray Rice situation ballooned. Rice, a former running back for the Baltimore Ravens, was initially only suspended for two games after being charged with domestic violence against his now-wife. However, after a full tape of the incident leaked, he was then suspended indefinitely. He won his appeal and was reinstated to the league, but no team picked him up before the season ended.

An independent investigation that the NFL ordered found that the NFL had never seen the full video before it leaked to the media.

image of Roger Goodell courtesy of Dara Kushner/INFphoto.com

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