'Sharknado 3' casts Mark Cuban as president, Ann Coulter as vice president

The business model of SyFy in recent years seems to involve doing the most insane, ridiculous things that will get the Internet talking and tuning in just to witness the train wreck. That pretty much describes the Sharknado franchise, which has just cast the president and vice president in the upcoming sequel.

According to The Hollywood Reporter, Sharknado 3 has cast Mark Cuban as the president of the United States. Cuban is best known for being an investor on the ABC series Shark Tank. Get it? Sharknado 2 also featured a Shark Tank cast member, having Daymond John hit by the statue of liberty's head while trying to grab a suitcase full of money because these movies are anything but subtle.

What's way crazier though is the casting of the vice president. Sharknado 3's vice president will be played by Ann Coulter. Yes, conservative political commentator and Fox News contributor Ann Coulter. Coulter has never acted in a film before, let alone a second sequel to a bad shark attack movie on the SyFy network. She's a pretty controversial figure, and so it seems like this has to be a move intended to generate controversy and get people to tune in.

Sharknado 3 will be set in Washington D.C., moving from California in the first movie and New York in the second movie. The movie will also feature cameos from Bo Derek, Jerry Springer, Chris Kirkpatrick from 'N Sync, and WWE wrestler Chris Jericho. The model for this franchise seems to be pick a big location, have sharks attack people there, and throw in a bunch of completely random, pointless cameos to get people talking and tweeting. Sharknado 2's guest stars included Kelly Osbourne, Andy Dick, Judah Friedlander, Billy Ray Cyrus, Perez Hilton, Kurt Angle, Jared from Subway, and The Today Show's Al Roker and Matt Lauer, who actually have character arcs in the movie. Why? Well, why not?

Sharknado premiered in 2013 and was something of a phenomenon. SyFy has been making these kinds of movies for years, but for whatever reason Sharknado stuck and become a viral sensation. The Internet embraced it as a "so bad it's good" movie, and when it spread via word of mouth and SyFy re-aired the movie, it received 2.1 million viewers, making it the network's most watched film, according to TV By the Numbers.

The sequel was released the following summer, and its premiere smashed SyFy's records, hitting 3.9 million viewers according to Deadline. It beat out actual major network shows that night like So You Think You Can Dance on ABC.

Now, Sharknado is becoming a yearly tradition for the SyFy network. It remains to be seen how long the Internet will embrace the joke, but based on this casting it appears the third movie won't be getting any less ridiculous and fun than the first two.

Sharknado 3 will again be directed by Anthony C. Ferrante and based on a screenplay by Thunder Levin. It will air on SyFy this July.

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