Photo Courtesy of Nike
Singer FKA twigs is the newest face of Nike as seen in an artistic new video ad.
The new ad is intended to promote Nike’s Spring Zonal tights. The two minute video shows FKA twigs and several other dancers, a violinist, a martial artist and even a fencer all moving to a music-backed voice-over by the singer. The video concludes with the tagline “do you believe in more?”
“When Nike reached out to me about collaborating together on this project, I saw it as an opportunity to inspire people who want to use their bodies in a positive way,” she said in an article on the brand’s website. “I cast a group of amazing people who take their physicality seriously and have their own sense of style, in order to push people to be healthy and understand that, through any genre of sport, they can be the best versions of themselves.”
FKA twigs, who is also the creative director of the Spring Zonal Tights campaign, further discussed her own dedication to hard work in both music and dancing.
“When other people wanted to go on holiday or hang out with their friends in the park, l just wanted to take every class that was available,” she said.
FKA twigs is part of Nike’s new “Believe in More” campaign. You can watch her video ad below.