Barbie introduces inspiring women series in time for International Women’s Day

Be whatever you want to be with Barbie

Barbie is showing the world that girls can be anything they want and that they can have different interests, skills and passions, yet still be leaders with their newest Global Role Models collection.

The Mattel owned Barbie released 17 new dolls representing both historical and modern global role models to help celebrate International Women’s Day.

These dolls represent women, modern sheros actually, of many interests including athletes, artists, a chef, a filmmaker, a journalist and more.

The Barbie Global Role Models include: Bindi Irwin, Vicky Martin Berrocal, Xiaotong Guan, Sara Gama, Martyna Wojciechowska, Nicola Adams OBE, Yuan Yuan Tan, Patty Jenkins, Chloe Kim , Hélène Darroze, Hui Ruoqi and Leyla Piedayesh.

There are also three dolls of important women from history including:  Amelia Earhart, aviator; Frida Kahlo, Mexican artist; and Katherine Johnson, NASA mathematician.

Image for BRB INSPRNG WM DL 1 from Mattel


Since her inception in 1959, the fashion doll Barbie has had numerous careers and has taken many forms. She has been a teacher, doctor, astronaut and just about anything else one can think of.  More than a billion Barbies have been sold.

Barbie isn’t without controversy, especially as it relates to unrealistic body images, however, the message of Barbie continues to evolve with the times and aims to show that girls can grow up to be whatever they want to be.

In hopes to start a global conversation, Barbie issued a call to action to tag and share female role models using the #MoreRoleModels.

Barbie created a line of dolls representing real-life role models, which women would you like to see included next time?

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Michelle Tompkins

Michelle Tompkins is an award-winning media, PR and crisis communications professional with more than ten years experience with coverage in virtually every traditional and new media outlet. She is currently a communications and media strategist and writer, as well as the author of College Prowler: Guidebook for Columbia University. She served as the Media Relations Manager for the Girl Scouts of the USA where she managed all media and talking points, created social media strategy, trained executives and donors and served as the organization’s primary spokesperson, participating in daily interviews with local, regional, and national media outlets. She managed the media for the Let Me Know internet safety and Cyberbullying prevention campaign with Microsoft, as well as Girl Scouts’ centennial Year of the Girl To Get Her There celebration in 2012, which yielded more than 800 million earned media impressions. In addition to her extensive media experience, Michelle worked as a talent agent in Los Angeles, California, as well contracting as a digital content developer and her writing has appeared in newspapers and online. She is passionate about television, theater, classic movies, all things food and in-home entertaining. While she has lived and worked in NYC for more than a decade, she is from suburban Sacramento and gets back there often to watch the San Francisco Giants on TV with her family.