Former Montreal Canadiens' star goalie Ken Dryden is not your typical sports celebrity. He's only done one commercial endorsement, and once he realized what he had done, he never did another one again.

As he points out in The Game, when a celebrity does a commercial endorsement, everybody loses. The celebrity loses because he is put in a box where he feels like he can't be himself for fear of compromising his public personae; and the public loses because the celebrity is put on a pedestal, leaving the rest of us to feel like we don't measure up.

When it was first released in 1983, The Game was heralded by critics as 'The sports book of the year