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The Medici Effect
by Frans Johansson
A book of innovation and insight to the world around us.
“The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts & Cultures,” by Frans Johansson, is the number one innovation book of its time. Johansson writes about how connecting the most unlikely things can cause a burst of ideas that can lead to innovation. The book provides various examples of ways in which an individual has brought together diverse ideas and created something innovative and new.
The title of the book is derived from a time of innovation of science and art, when the Medici family brought together diverse cultures to work as one, which led to a breakthrough of ideas and knowledge. This time was known as the Renaissance.
“We can ignite this explosion of extraordinary ideas and take advantage of it as individuals, as teams, and as organizations. We can do it by bringing together different disciplines and cultures and searching for the places where they connect. ‘The Medici Effect’ will show you how to find such intersectional ideas and make them happen. This book is not about the Renaissance era, nor is it about the Medici family. Rather, it is about those elements that made the era possible. It is about what happens when you step into an intersection of different disciplines and cultures, and bring the ideas you find there to life,” writes author Johansson.
The author writes the book in detail to show people how to make these connections for themselves and use them to benefit their lives. For any entrepreneur, this book is a must have. Tom Freston, the president and CEO of Viacom, calls it, “A bold and original study of something that is generally thought to defy analysis-the nature of creativity and innovation.”
Title: The Medici Effect
Author: Frans Johansson
Publisher: Harvard Business School Press
ISBN: 1422102823
Review written by: Jennifer Chan
Reviewer's Rating:9.5
Reader's Rating: 10.00
Reader's Votes: 1
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