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Getting The Most From Your Yellow Pages Advertising
by Barry Maher
The most comprehensive business guide to date.
When small businesses think of advertising, they think newspapers, billboards and expensive media campaigns. Since the invention of the telephone and the yellow pages, there are other, less expensive options, but only if you know what you’re doing.
Barry Maher takes the guesswork out of how much ad space to buy and what categories best fit every business in Getting The Most From Your Yellow Pages Advertising. Maher shows the most cost effective way to advertise, which yellow pages are the best bet for advertising, who is and who isn’t being truthful, and gives the straight low down on how to maximize advertising dollars for every type of business, small or large.
Color or black and white? Saving money or betting the farm? Maher details the ins and outs of every facet of yellow pages advertising, from art work to strategies and headings to scams. Turning years of experience in buying and selling advertising into a simple, easy to follow guidebook, Maher demystifies yellow pages advertising in a concise, easy to understand compendium that no business should be without.
Title: Getting The Most From Your Yellow Pages Advertising
Author: Barry Maher
Publisher: Barry Maher & Associates
ISBN: 9780978732103
Review written by: J. M. Cornwell
Reviewer's Rating:9.5
Reader's Rating: 10.00
Reader's Votes: 2
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