Did not do as well as expected.
Shrek Forever Ever, the fourth of the series opened this past weekend. The movie debuted at number 1, but fell short of expectations. The film earned $71.3 million during its opening weekend, but was predicted to hit $100 million, according to industry predictions.
Anne Globe, the head of worldwide marketing for DreamWorks Animation, said, "We're obviously happy to be the No. 1 movie, which we anticipated. It's a little lower than we anticipated but it's still No. 4 among all animated openings of all time."