Smith and Cowell announce their new business venture
Reality television has covered all facets of the entertainment industry when searching for new talent. Except for one. Jada Pinkett-Smith and Simon Cowell announced their collaboration on the show DJ Superstar in hopes of finding the world’s best DJ.
Cowell’s company, SYCO Entertainment, and Overbrook Entertainment, owned by Will and Jada Pinkett-Smith, have partnered with Sony Pictures Television to transform their genius idea into a hit reality competition.