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This year alone, 3.2 million US students will graduate from college. More than half of them will move back home and struggle to find jobs in their fields of study. Aspiring professionals feel intense pressure to make all the right moves necessary to find their dream career. Conventional wisdom demands they attend the best schools, get the best grades, score the best internships, and land the perfect job.
Fred Cook, CEO of PR firm GolinHarris, sees things differently. He believes that there are interesting alternatives to the traditional career path, and that young people are better off forging their own unique trails to the top—better off improvising. Improvising takes more courage than a rung-by-rung climb up that ladder, but it can be a lot more rewarding, as Cook illustrates with the checkered story of his own unpromising early career in Improvise. Each chapter of IMPROVISE features a bold, straightforward lesson that Cook has gleaned during his unorthodox early career, reinforced with insights from his later efforts working in corporate America, where he has provided PR advice and crisis counsel to blue-chip companies like Nintendo, McDonald's, Walmart, BP, and Toyota, and worked personally with Jeff Bezos, Michael Eisner, Herb Kelleher, and Sheldon Adelson.
Filled with colorful anecdotes about being punched by a guru, flooded out of his squatter’s hut in Crete, and browbeaten by Steve Jobs, IMPROVISE also offers exceptionally insightful and practical tips on how aspiring professionals can change their perspectives and use their rich life experiences to fuel their ambitions. These are unprecedented times that require unconventional tools, and Cook’s unique experiences have resulted in a book that offers wisdom, encouragement, and entertainment to a generation of people searching for success on their own terms.