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Home : Video : Movies : AMD Cinema 2.0 - Don't Play Movies, Play In Them
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AMD Cinema 2.0 - Don't Play Movies, Play In Them -
AMD, the second largest computer chip developer in the world, is poised for a breakthrough merging video games and film.
“When you watch a movie, it’s still a static experience. You’re watching it, but not necessarily interacting with it. Imagine if you could.”
For as long as the film and video game have existed, content creators have aspired to do more with them. For movie directors, it’s been a constant battle to translate their minds’ visions into film and to realize those visions using the technology of the day. For game developers, it’s been challenging to tell fantastic, interactive stories while making the visuals appear as life-like as possible. Unfortunately, for both groups, achieving these goals hasn’t been possible because the visions have outpaced technology – until now.
AMD invites you to experience the incredible advancements that are enabling movie makers and game developers to go further than they ever have before and introduce you to a new interactive medium that blurs the lines between cinema and games – something AMD is calling Cinema 2.0.
Cinema 2.0 NY press conference
Streaming
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