Someday -
Watch Flipsyde's insipiring clip "Someday" featuring the USA Winter Olympic Team.
''Someday" was a song about dark days and friends' deaths, penned years ago by struggling musicians in Oakland, California. Its mix of rock, hip-hop, and Latin guitar helped to get the band, Flipsyde, a record contract and European tours. But album sales were scant; fame was elusive.
Then NBC's Olympic advertising machine turned ''Someday" into a song about perseverance on ice skates. The network filmed the band in a slick music video that doubles as an ad for the Torino games. Suddenly, CD sales -- though still small -- are rising, and Flipsyde seems to be everywhere. They've been on late-night TV, performed at the Winter X Games, and got a plug in ''Fortune," where an essayist marveled that he'd found new music in an NBC house ad.
Flipsyde - Someday (As featured in NBC's Winter Olympics)
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