‘Eclipse’ Redefines the Teaser Trailer
Remember the days when we had just trailers? The Dark Knight viral campaign took movie promotion to the next level, making anticipating the movie an interactive event. Now the twilight gang has taken this to the next(?) level? Today, they’ve given us a 10-second teaser of a teaser trailer for The Twilight Saga: Eclipse to whet our appetites for tomorrow’s release of the actual trailer.
“The full trailer for The Twilight Saga: Eclipse will debut online Friday at 9 a.m. ET, but today, we’ve got a 10-second tease. And that is just enough time for Edward and Jacob to sound like stalkers if taken out of context (Edward: “I know the consequences of this choice you’re making”; Jacob: “I’m gonna fight for you until your heart stops beating”) and for us to get a shirtless shot of Taylor Lautner.”
You can see the 10-second clip at EW.com, and check back here tomorrow, where we will give you a link the full trailer.