Ben & Jerry's changes ice cream flavor after complaints of racism

By Deborah Kim,

Vermont ice cream company Ben & Jerry’s isn’t a stranger to delectable controversies, but this time it’s giving in to consumer demands.

Yahoo reported Ben & Jerry’s Jeremy Lin-inspired ice cream flavor, “Taste the Lin-Sanity,” will no longer have pieces of fortune cookies in it after receiving complaints that having the cookie in it is racist.

The limited-edition flavor originally consisted of vanilla frozen yogurt, honey swirls and pieces of fortune cookies. However, the cookies have since been replaced by waffle cone pieces.

"There seemed to be a bit of an initial backlash about it, but we obviously weren't looking to offend anybody and the majority of the feedback about it has been positive," general manager of Ben & Jerry's in Cambridge, Ma., Ryan Midden told the Boston Globe.

The company claims they took out the ingredient because they found that the fortune cookie pieces became soggy.

Ice cream controversies about Lin’s race are just the cherry on top when it comes to the New York Knick’s player’s media attention.

On Thursday, the Asian American Journalists Assocation released a statement regarding the racial puns newscasters and writers have made.

"Is there a compelling reason to draw a connection between Lin and fortune cookies, takeout boxes or similar imagery?," they wrote. "In the majority of news coverage, the answer will be no."

Do you think it was necessary for Ben & Jerry’s to pull the ingredient?



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