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Even though Zack Snyder’s Superman film Man of Steel does not hit theaters until June 14, 2013, Warner Bros. has already started its promotional campaign. The studio posted the film’s banner on its Facebook page, revealing that the film might have a much darker tone than previous Superman films.
Warner Bros. posted the image on Thursday, using it as the cover photo for the Facebook page. The image already has over 1,100 likes and has been shared over 870 times. The page itself has been liked close to 13,000 times already.
As Hollywood.com notes, the image shows a darker version of the famous ‘S’ shield that we are all familiar with, letting fans know that it could be as dark as Christopher Nolan’s Batman films. That shouldn’t come as a surprise, since Nolan is credited as producer. The film’s story is also based on an idea from Nolan and frequent collaborator David S. Goyer, who penned the final screenplay.
The new poster is also a clear sign that Warner Bros. is trying to move on from Bryan Singer’s 2006 film Superman Returns, which built on the mythology of Richard Donner’s 1978 film Superman: The Movie. Singer’s film was not well received critically and was not the box office success the studio hoped for.
This is the first image released since August 2011, when Warner Bros. issued a photo of star Henry Cavill in the Superman costume.
Snyder, who directed 300, Watchmen and Sucker Punch has made some interesting casting choices for the film, picking Cavill as Superman/Clark Kent and Amy Adams as Lois Lane. Russell Crowe has been picked to play Jor-El, with Kevin Costner and Diane Lane playing the Kents. Laurence Fishburne has also been cast as the first African American to play Perry White.
image from Warner Bros.’ official Facebook page for the film