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For the first time in nearly a month, The Hunger Games was not the top-grossing film at the box office. Screen Gem’s Think Like A Man surpassed expectations, grossing an impressive $33 million, while The Lucky One with Zac Efron finished second. The Hunger Games slid to third place, but passed another milestone.
Think Like A Man, which was based on Steve Harvey’s best-selling book and stars Michael Ealy, Jerry Ferrara, Meagan Good, Regina Hall and Kevin Hart, was a big favorite with audiences over the weekend, drawing an A CinemaScore grade, according to The Hollywood Reporter. It was a big draw for the male audience, which made up 63 percent. It also drew an older crowd, with 62 percent of the audience being over 30. The film cost Sony’s Screen Gems just $12 million to $13 million to make. It is the second big success for Screen Gems, which also released The Vow in February.
Think Like A Man’s surprising success is being attributed to the marketing of the film. Entertainment Weekly reports that the studio targeted the African American audience through interviews on Harvey’s show, marketing on BET and giving screenings at historically black universities.
The Lucky One also got off to a better-than-expected start, grossing $22.8 million, reports Box Office Mojo. That was the second best opening for a film based on a Nicholas Sparks novel. Dear John scored a $30.5 million opening in 2010. It was also a good sign for High School Musical star Efron. While it made a little less than 17 Again, it far surpassed Charlie St. Cloud’s opening.
The Hunger Games dropped just 32 percent from last weekend, grossing $14.5 million. According to Deadline, the film reached $356.9 million domestically, making it among the 20 highest-grossing films domestically in history. Its worldwide total is now up to $572.7 million.
Disneynature’s Chimpanzee opened to $10.2 million, the best opening for any of the Disneynature films.
The Three Stooges closed out the top five with $9.2 million, a 46 percent drop from last week.
The rest of the top ten included The Cabin in the Woods ($7.7 million); American Reunion ($5.2 million); Titanic in 3D ($5 million); 21 Jump Street ($4.6 million) and Mirror, Mirror ($4.1 million).