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Beginning this month, 7-Eleven will introduce sugar-free Slurpees.
The first flavor to be introduced will be the Fanta Sugar-Free Mango. The store has reportedly spent two years coming up with a sugar free formula due to customer demand.
“For years we’ve gotten calls through our guest relations hot line, ‘When are you going to have a diet Slurpee?’” company spokeswoman Margaret Chabris said. “We worked at that formula for two years, trying to nail the right attributes of the Slurpee. Not just the taste. But you need to have Slurpee all the way to the bottom of the cup, not just water and ice.”
The cost will be the same as the original Slurpee. The company was unsuccessful with previous died drinks such as Diet Pepsi and Crystal Light Slurpees.
Reports state that Americans drink enough Slurpees each year to fill over 40 swimming pools. However, consumption of soft drinks has decreased in recent years.
“The whole carbonated soft drink category is down,” said John Sicher, editor and publisher of Beverage Digest. “Between 2000 and 2011, though the soft drink category has been losing volume, diets grew from 24.7 (percent) of the business to 29.1 percent.”
Some, however, say that Slurpees, diet or otherwise, are not good for you because the taste is the same.
"You have to wonder what would happen to the obesity epidemic if light products tasted better," marketing specialist Lynn Dornblaser said.