‘Battleship’ bombs, makes just $25.3 million as ‘The Avengers’ tops box office for third weekend in a row

By Daniel S Levine,

Marvel’s The Avengers won the box office for the third weekend in a row, easily beating out all three new wide releases. Battleship and What To Expect When You’re Expecting both made far less than expected, with Battleship taking the biggest hit.

The Avengers finished this weekend with an additional $55 million, the second-best third weekend ever, reports Hollywood.com. Avatar, which made $68.5 million in its third weekend, currently holds that record.

The Joss Whedon-directed film has now reached $457.1 million domestically, making it the top grossing film of 2012 so far in just 17 days of release. Its foreign gross is up to $723.3 million. Its overall total now stands at $1.18 billion, making it the fourth-highest grossing film of all time and the highest-grossing film in Disney’s history. It is expected to become the third-highest grossing film of all time by the time it leaves theaters. Avatar and Titanic are currently numbers one and two, respectively.

Universal knew that Battleship’s chances to top The Avengers were slim. Peter Berg’s action film, based on the Hasbro board game, was predicted to make at least $35 million to $40 million. On Friday, though, the film made just $9.5 million and only reached $25.3 million by Sunday.

According to Deadline, the film cost Universal $209 million to make, but the studio wisely opened it overseas long before Friday. It already made $230 million overseas, but as The Hollywood Reporter notes, the film might become another John Carter (which also starred Taylor Kitsch) in the U.S. The film finished with just over $70 million domestically and forced Disney to take a $200 million loss. At least Universal has international success to be happy about (something Disney didn't get with John Carter).

The Dictator finished in third, making $17.4 million over the weekend. It has now made $24.5 million since its release on Wednesday.

Tim Burton’s Dark Shadows continues to under perform, making just $12.8 million in its second weekend.

The ensemble comedy What To Expect was also expected to do better with at least a $15 million opening. Instead, it made just $10.5 million.



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