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It looks like G.I. Joe is going to have to wait to deploy.
The release of G.I. Joe: Retaliation has been pushed back until March 29, 2013. The film was originally scheduled to be out on June 29 of this year.
Earlier this week, it sounded as if director John M. Chu still expected the movie to be released next month.
"It's been a crazy journey but we're almost there. I'm excited for people to finally see it or even finally get a glimpse. I'm really excited about it," said Chu in an interview with The Los Angeles Times on Monday.
Sources from Paramount told The Hollywood Reporter that for the studio to recoup its investment, a 3D conversion of the movie needed to happen to ensure higher ticket prices and a higher gross.
With Paramount moving Retaliation to 2013, their release schedule is devoid of any big budget releases for 2012.
Some blame the delayed release date on the disappointing performance of Battleship, which made $25.5 million in its opening weekend. Like Battleship, G.I. Joe is a movie based on a Hasbro toy.
“[Battleship] reminds you that if you don’t do it right, you’re screwed,” an insider told The Hollywood Reporter.
While moving the opening of a movie so close to its release date is an uncommon move, it is not the first time Paramount has done it. In 2009, it bumped the release of Shutter Island to the winter. It went on to be Martin Scorsese’s biggest grossing movie.