Jessica Simpson announces new maternity line

By Sarah Burbank-Douglas,
Non-Exclusive 2011 Nov 29 - Jessica Simpson shows off her growing baby bump at the Footwear News Achievement Awards on Tuesday (November 29) at The Museum of Modern Art in NYC with Eric Johnson. Photo Credit Dennis Van Tine/starmaxinc.com

Despite giving birth to a nine pound baby girl, Maxwell Drew, only two weeks ago, Jessica Simpson is ever the multi-tasking fashionista as she has her mind on both motherhood and work.

Monday morning the Fashion Star judge announced that she will be teaming up with the likes of Destination Maternity, Motherhood Maternity and Macy’s to create a fashionable maternity look for moms-to-be, reports People.

The line, which will properly be named Jessica Simpson Maternity, will be available this fall. According to a release by Simpson, the line will include “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy.”

She adds, “I’m so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great. You want to wear clothes that are flattering to your baby bump; you want to show your bump off.”

The clothes will range from $36-$69 and will be available in over 700 stores, New York Daily News reports.

Jess has also signed a $3 million deal to be the face of Weight Watchers to help her lose her pregnancy weight. She has also reportedly made a deal with People magazine to sell pictures of her baby girl for $800,000.



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