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Sacha Baron Cohen has had a controversial run promoting his latest film The Dictator, dumping an urn of ashes on Ryan Seacrest on the red carpet at the Oscars and arriving in character as General Aladeen at other events.
But Cohen’s latest stop to promote the film was the Today Show, where he talked to Matt Lauer and opened the interview by bringing up Lauer’s wife.
"By the way, how are your family? ... How is your wife Annette?" he asked the anchor. "What is she doing now?"
"She's probably watching this interview," Lauer responded, MSNBC reports.
"Incorrect!" General Aladeen said, pulling out a lock of brown hair. "Is this her hair?" to which he got laughs from Lauer.
But Aladeen went on to give further insight into his homeland of Wadiya. "It is 1300 miles from Tel Aviv as the SCUD flies," he explained. "It has a population of 4 million, but obviously that figure changes depending on my mood."
He also maintained that he has had "No relationships, just sex activity," with the likes of Megan Fox, Katy Perry and Oprah.
Watch his appearance below:
Meanwhile, The Hollywood Reporter writes that General Aladeen made a surprise visit to Saturday Night Live over the weekend, with Martin Scorsese making an appearance as well, playing Aladeen’s prisoner.
"It was good," Scorsese said of The Dictator, to which Aladeen shocked him, prompting Scorsese to say, "It was great” and after one more shock: "It was better than Raging Bull."
Watch General Aladeen’s appearance on the Weekend Update skit of SNL below:
The Dictator hits theaters May 16.