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The big news in Hollywood late Wednesday was Paramount’s decision to suddenly move G.I. Joe: Retaliation to next year, just weeks before its release next month. Following the move, Universal Studios announced that it would open Ted, Family Guy creator Seth MacFarlane’s directorial debut, on G.I. Joe’s original date to take advantage of the newly opened slot.
According to Deadline, Universal figures that the film is already set and that the promotional campaign has already been planned, so it isn’t too difficult to move the date from its original July 13 date to G.I. Joe’s old June 29 slot.
This is actually a better move for the R-rated comedy that stars Wahlberg, Mila Kunis and a talking bear voiced by MacFarlane. As The Wrap notes, July 13 is also the release date for the new Ice Age movie. While the two films have zero audience crossover, Universal can now take advantage of the film being in theaters longer than a week before The Dark Knight Rises hits on July 20.
Paramount announced that it was moving the second G.I. Joe film to March 29, 2013 on Wednesday so it could convert the film into 3D. The studio believes that the film will be a bigger international success that way.
The move shocked Hollywood, since the film was only weeks away from release. The studio had also started its marketing campaign, which included a pricey ad that ran during the Super Bowl.
G.I. Joe cost Paramount and its partners, MGM and Skydance, $125 million to make. Seeing as Battleship, a big action film that wasn’t released in 3D, bombed last weekend against The Avengers, Paramount’s move may have been a good idea.
Here’s the trailer for Ted: