- Special Features
Blogs & Columns
- Fun & Games
In order to combat its sagging ratings, CNN may replace Jim Walton, head of CNN Worldwide.
Although no major changes are expected be made prior to the Nov. 6 Presidential election, the network has reportedly made a list of potential replacements for Walton.
Walton has been with CNN since its inception in 1981, and his contract expires Dec. 31.
“It’s being looked at very hard by [Time Warner CEO] Jeff Bewkes. … Until recently they had a good business story going for them, but they’re having to do a lot of make-goods,” a source told the New York Post, which first reported the story. Make-goods are free advertisements for advertisers when a TV outlet fails to provide a number of viewers.
A network employee said in May that Walton and other executives were under intense pressure to bring the network’s ratings up.
However, CNN issued this statement during that month:
“Despite the perennial ratings stories and quotes from anonymous sources, CNN continues to deliver quality journalism which is uniquely valuable to audiences, advertisers and distributors. In fact, CNN is on track to deliver its highest profits in its history and continues to reach more people on more platforms than any other TV network.”