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This Week In Facebook - Facebook teams up with CNN for Election Day

By Meghan Giannotta,

This year’s Election Day may be charged with Facebook user’s voices. CNN and Facebook are teaming up to create an interactive experience regarding this year’s elections.

On July 9th, Facebook announced through it’s Facebook Newsroom blog that it has partnered with CNN for the 2012 presidential campaign. Together, Facebook will be launching a new interactive app called the “I’m Voting” app. This app will enable people to commit to voting and support the ideas and causes that they believe in. When users commit to vote, this news will be displayed on people’s Facebook timelines, news feeds, and time ticker.

The app will allow users to share their commitment with their friends and family. Users will be able to see who supports similar issues and candidates.

This app will be a part of CNN’s America’s Choice 2012 political coverage mapping. CNN will use the app to ask Facebook users to comment on the most important political issues going on during the election. CNN will then be able to use the answers as reports.

Once up and running Facebook and CNN will use the app to measure the amount of buzz for each candidate and use it as an estimate for determining the most popular. CNN may then take this information and separate it by state.

Facebook and CNN hope that their partnership will result in a larger response to this year’s election. According to the News on Facebook page, Facebook hopes to “amplify the voices of Facebook users.”

“By allowing citizens to connect in an authentic and meaningful way with presidential candidates and discuss critical issues facing the country, we hope more voters than ever will get involved with issues that matter most to them,” said Joe Lockhart, Facebook Vice President of Corporate Communications according to the Facebook Newsroom.

The new Facebook voting app has not yet been released but is set to soon. While Facebook and CNN have high hopes for its success, do you think you will be likely to participate in the apps coverage?

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