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Thursday night was an amazing night for American athletes at the London 2012 Summer Olympics. Gabby Douglas became the third-straight American to win the gold medal in the women’s gymnastics all-around event, while Michael Phelps added a 20th medal to his collection. NBC also scored another gold, as the London games continue to draw better numbers than the 2008 Beijing games.
Overall, NBC averaged 35.7 million viewers and a 10.3 18-49 rating on the night. That was up a stunning 8 percent over the same night during the Beijing games.
On average, the London games are drawing 7 percent more viewers in the 18-49 demo and 14 percent more in total viewers.
Among the rest of the networks, CBS came out on top with 4.78 million viewers and a 1.4 18-49 rating. Repeats of The Big Bang Theory and Two and a Half Men still drew a decent 5.17 million viewers. A new edition of Big Brother drew just 5.38 million viewers and a 1.9 18-49 rating. That tied a season low. A Person of Interest repeat (3.78 million) ended the night.
ABC came in third with 3.11 million viewers and a 1.0 18-49 rating. After a Wipeout repeat (3.44 million), a new episode drew just 3.83 million viewers and a 1.3 18-49 rating. That was 41 percent off from last week and a new series low. Rookie Blue had just over 2 million viewers and a 0.6 18-49 rating.
Fox’s Raising Hope and Glee repeats averaged 1.6 million viewers and a 0.6 18-49 rating.
The CW aired repeats of The Vampire Diaries and L.A. Complex, averaging 583,000 viewers and a 0.2 18-49 rating.
Univision averaged 3.5 million viewers and a 1.3 key demo rating, just behind CBS.