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The soft drink brand Dr. Pepper is facing controversial with its ‘March of Progress’ ad campaign.
The company unveiled the ad on Facebook Sept. 13. The ad shows a chimpanzee dragging his knuckles, followed by a semi-erect figure reaching for a Dr. Pepper, which is then followed by a fully erect man walking and enjoying the beverage. The images are respectively captioned by “Pre-Pepper,” “Pepper Discovery,” and “Post-Pepper.”
However, NBC reported that the ad is being attacked by creationists for promoting the theory of evolution. This has led to threats of boycotting Dr. Pepper.
“I ain’t no freaking chimp. No more Dr Pepper for my household. God Bless y’all,” a user wrote.
Others, naturally, are standing by the soft drink brand.
“The day your faith is shaken by a Dr Pepper ad is the day you should probably start reconsidering your faith,” wrote another user.
However, Time reported that one Facebook user has called the controversy a victory for the brand.
“DR Pepper scored with this one. It’s all over the internet now. The Creationists just made this ad famous. Sweet, sweet irony,” the user wrote.