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MySpace, which now includes Justin Timberlake as an investor, is ready to launch a new design that focuses on emerging artists who hope to be discovered on the social networking site.
Chris and Tim Vanderhook, who bought the company in July 2011, and Timberlake were in Los Angeles Monday to show off the new design, reports The Hollywood Reporter.
“In a single sentence, it’s a social network for the creative community to connect to their fans,” Tim Vanderhook told the 800 employees in attendance. “We’re going after artists, right after this we’ll be talking to various artists to come on the platform. We want to give them a chance to help build it with us. We’re really far along, but we really want that last twenty percent to really be crafted by more people like Justin that actually know the tools and things that they need.”
Timberlake said that he is an artist who joined social media out of necessity not choice, so he hopes that the new MySpace will bridge that gap. “But with every obstacle comes an opportunity and I see this, as it speaks to somebody like me, as bridging the gap. It’s just bringing the connection that much closer while still making the artist feel comfortable that they can make their art, lock themselves in a room and torture themselves as they do, and still find a way to comfortably connect with their fan base,” he said.
Timberlake added that he will use his connections to help bring other big-name artists on board, but he would not say who he had been targeting. The plan at the moment is to bring on major artists, and slowly bring in undiscovered talent and fans.
According to The Los Angeles Times, MySpace has failed to gain a wide audience since 2008, when Facebook took over as the most-visited social networking site on the Internet. News Corp. had bought the company in 2005 for $580 million, then sold it to the Vanderhooks in 2011 for just $35 million. Timberlake joined on as a major investor.
The new MySpace does not have a launch date, but they hope to launch “very soon.”