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Gannett Co. is giving its flagship property, USA Today, another redesign. It is the second time in less than two years that the paper and website have been given a facelift.
The Associated Press reports that the newspaper edition will debut its new logo and design on Friday. The second largest paper in the country will now feature different colors for text and extra photos and graphics.
According to The New York Times, the paper will have a sleeker weather map and the “Your Say” section will now have tweets and Facebook comments. Other new features will make the paper look more like a web page, and the website will look more like the iPad. The new website design will be launched this weekend. Mobile apps will also get a facelift.
“We are really trying to reinvent a news business,” USA Today publisher and president Larry Kramer told the NY Times. “We are trying to think of USA Today not as a newspaper, but as a news company.”
This is also part of Gannett’s push to blend newspaper, online and TV coverage, with its 82 newspapers, 32 broadcast TV stations and other properties working together. Chief executive Gracia C. Martore told the NY Times that the company’s journalists started working together to cover the Aurora, Colorado shootings in July and during the Olympics.
“The great thing about Gannett right now is the leveraging of assets that used to be housed in silos,” Martore said. “That’s how I think you survive and thrive in a digital era.”
Despite the new look, USA Today’s online edition will still be free, unlike other newspapers who have instituted an online paywall.