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Power-couple Jay-Z and Beyonce were turned down to trademark the name of their daughter Blue Ivy by the U.S. Patent and Trademark office. The couple was looking to reserve the name of their daughter, in hopes to reserve it as a possible brand name for a line of baby products.
A Boston wedding planner, Veronica Alexander, runs her business by the same name since 2009, and filed a petition to keep her name ‘Blue Ivy.’ According to Yahoo, this ruling determines that Alexander can continue to keep using the title ‘Blue Ivy’ for her wedding planning and event activities, as well as marketing and advertising. Jay-Z and Beyonce may use the name for other business endeavors.
Alexander told Rolling Stone, “I knew this was going to be a bittersweet roller coaster, If this wasn't going to work, I'd go after both of them. Like, 'Let’s do it!' In my mind I had some protective rights. There's no way by way of being a celebrity they should have entitlement [to the name]. Shame on them."
Alexander looks at the name being used by the couple as a blessing in disguise. It made the name of her company extremely popular, and also compliments her creativity. Although Jay-Z and Beyonce would like to have the name as their own, this stands as a win for smaller business.