Natalie Portman's Diorshow New Look lash-multiplying mascara ad banned for 'misleadingly exaggerating the effects of the product'

By Gina DiFalco,

Natalie Portman’s Dior ad for the brand’s mascara has been banned in the U.K. by the Advertising Standards Authority.

The Black Swan star's ads for the Diorshow New Look lash-multiplying mascara was banned after L'Oreal UK submitted it to the ASA for "misleadingly exaggerating the effects of the product,” according to the New York Times.

Dior explained that the ad was meant to sell their lipstick, but once it was done, they realized how nice Portman’s eyes looked. They then decided to use the ad for their mascara instead.

After the shoot, Dior reportedly retouched the images to “separate/increase the length and curve of a number of her lashes and to replace/fill a number of missing or damaged lashes, for a more stylised, uniform and tidy effect."

According to E! Online, the ASA decided to ban the ad in the U.K. not because they found anything wrong with the way the Oscar-winning actress looked but because consumers could have false information on the product.

image courtesy of Twitter

 
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