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If you think The Twilight Saga: Breaking Dawn - Part 2’s box office numbers will be impressive after this weekend, they will fall far short of what Activision’s Call of Duty: Black Ops II made. The company’s latest edition of its popular franchise made $500 million in 24 hours.
Yahoo reports that this gives the Call of Duty franchise the largest entertainment launch for the fourth year in a row. Last year’s Call of Duty: Modern Warfare 3 made $400 million in 24 hours. By comparison, it took The Avengers an entire weekend just to hit $200 million.
“With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row,” Activision CEO Bobby Kotick boasted. “Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time.”
According to The Financial Times, last year’s Modern Warfare 3 hit $1 billion after 16 days.
Microsoft’s Halo 4, which is exclusive to the XBox, recently made $220 million in its first day last week.
Each Call of Duty edition sets new benchmarks, particularly the Black Ops series. The first Black Ops game 25 million units, 2 million more than Modern Warfare 3. However, it did take Black Ops six months to reach $1 billion, a mark Black Ops II will likely reach by the end of the year, thanks to the holiday season.
Activision was still cautions about the company's success moving forward, noting that the rise of tablet and smartphone games means that long-term success heading into 2013 is not guaranteed.
“Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013,” Kotick said.