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Discovery buys Dubai-based Takhayal Entertainment

By Daniel S Levine,

Discovery Communications, the owner of the Discovery Channel networks, said Tuesday that it has purchased Takhayal Entertainment, a Dubai based company that owns the internationally popular Fatafeat network.

The Hollywood Reporter notes that Fatafeat is the top food network in the Middle East and is in 55 million households in the region and North America. The network’s library has over 700 hours of programming, all of which Discovery will now have access to. Takhayal, which also has affiliates in Egypt, produces an additional 150 to 200 hours a year.

Fatafeat’s shows include the family cooking show Teslam El Ayadi, Matbakhna El Arabi (Our Arabian Cuisine) with Mohammad Orfali and Wala Bil Ahlam (Dream Desserts) with Nermine Hanno.

In a press release, Mark Hollinger, CEO of Discovery Networks International, noted that the acquisition will help the company continue to build a presence in the Middle East.

“The acquisition of Takhayal, the premier company for cuisine and culinary programming in the Middle East, significantly strengthens our portfolio in this important region and adds content in a genre that has proven popular with our viewers around the globe, including on Real Time in Italy and the UK and on TLC in Poland, Latin America and India,” HOllinger noted. “Takhayal’s executives, such as Youssef El-Deeb are exceptionally smart and creative and we look forward to working with them to leverage Takhayal’s strong position in the Arab-speaking world and take Discovery’s female-targeted lifestyle content even deeper into the marketplace.”

Takhayal CEO Youssef El-Deeb added, “...We are excited by how the rich expertise of Discovery will enable us to take the business to the next level. We are very honored to become part of Discovery Communications.”

 
 

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