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Kevin Clash, famous for voicing Sesame Street’s loveable red monster Elmo, resigned after two men came forward with allegations of statutory rape. Now the question remains, what will happen to Elmo?
Hollywood producer and marketing consultant Mark Joseph lent his opinion as to what could possibly happen to the iconic monster. He explains, “Kids’ properties require extra sensitivity and in order to protect a brand like Elmo, PBS needs to move quickly to find a replacement. There is no margin for error when it comes to kids’ properties, and what might be forgiven in other contexts are not in that world.”
In addition, PBS needs to be “extra careful” to match a voice that sounds similar to Clash to avoid confusion among Sesame Street’s younger audience.
Ronn Torossian, CEO of 5WPR adds, “Sesame Street should hire a new voice and distance themselves from Clash as soon as possible. The $75 million in annual sales Elmo generates is larger than Clash, and in the big picture, I don’t believe the young kids who love Elmo will be affected by this crisis.”