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For the past nine years, NBC has been in the basement. Thanks to successes with The Voice, football and Revolution, though, the network is finally climbing out of the bottom, claiming its first November sweeps victory in nine years.
NBC was in fourth place last year, even with Sunday Night Football, which was not enough to lift NBC by itself. This fall, though, NBC has had The Voice and Revolution to help. According to The Wrap, NBC averaged a 2.8 rating in the key 18-49 demographic, with is coveted by advertisers. That is a 17 percent jump from this time last season.
“This is the first time we’ve been this happy in a long time,” NBC Entertainment Chairman Bob Greenblatt told the media in a conference call, reports Deadline. “It is possible to move the needle. There is a spring in our step.”
Despite the early success this TV season, Greenblatt admitted that he doesn’t think that they will finish at number one because of other hits on the other networks. Fox’s American Idol returns and CBS has the Super Bowl this winter.
“I'd be astonished if we ended up to be number one,” he said. “But I'd be thrilled if we landed at two, and I'd be really, really pleased if we were just in third place ... I feel pretty confident that we are not going to end up in fourth place again.”
The November 2012 sweeps include ratings from October 25 to tomorrow.