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After falling ratings and continuously trailing ABC's Good Morning America, NBC is struggling to revive their morning talk show Today. To do this, a former NBC executive says the network needs to remove longtime anchor, Matt Lauer.
According to New York Daily News, the anonymous former exec says that viewership has declined since the departure of fan favorite Ann Curry. Some people hold Lauer himself responsible.
“This problem is not going to go away until Matt Lauer does,” the exec told NY Daily News. “He’s great, but fairly or unfairly, his brand is damaged.”
To attempt to fix the ratings issue, Alexandra Wallace, 46, a senior vice president at NBC News, will replace the current producer Jim Bell, who produced Today since 2005. Wallace has yet to list an executive producer.
To add to the drama, Radar Online is reporting that the Today crew and producers are blaming Lauer, not only for the show's decline in the ratings, but also for the firing of Ann Curry.
"The staff wants Ann to be brought back and want Matt replaced with Lester Holt, but they know the odds of this happening are slim to none, because executives at the network have no interaction whatsoever with the TODAY show staff," a source told Radar.
"If Lester had been in Matt's shoes he never would have told the executive producer and honchos at NBC to fire Ann. Lester and Ann report the news, period, and don't engage in backstabbing antics."