NBC’s election coverage tops broadcast networks in ratings and viewers, CNN among cable news

By Daniel S Levine,

Early ratings from Tuesday’s election night coverage are in and they favor NBC and CNN. The two networks came out on top among the broadcast networks and cable news networks, respectively.

According to TV Line, NBC, which highlighted its ice-rink map at Rockefeller Center, drew a total of 12.6 million viewers and a 4.6 18-49 rating. That was just a tenth down from 2008 coverage.

ABC had 11.1 million viewers and a 3.8 18-49 rating, taking a 19 percent drop from 2008. CBS followed with 8.4 million and a 2.7 key demo rating and Fox had 5 million and a 2.0 18-49 rating.

Over on cable, CNN won overall, reports Deadline. From 7pm to 2am, the network averaged 8.836 million viewers and 4.387 million in the 25-54 demographic.

Fox News came in a close second with 8.708 million and 3.494 million in the key demo. MSNBC had just 4.604 million viewers in total and 2.021 million in the key demo.

Fox News does get to claim one victory, dominating the 8pm to 11pm primetime hours. The network drew 11.5 million viewers during that time, while CNN had 9.25 million. MSNBC had 4.66 million in primetime.

President Obama won re-election, beating Mitt Romney in the electoral vote 303 to 206. The networks began projecting Obama as the winner just after 11pm, following the announcement that he had won Ohio. According to The Hollywood Reporter, NBC was the first to declare Obama the winner.



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