NBC taps Alexandra Wallace as new ‘Today Show’ executive producer, replaces Jim Bell

By Daniel S Levine,

NBC is shaking up the leadership at its top program, the Today Show, which has had to deal with struggling ratings. Executive producer Jim Bell has reportedly been ousted and Alexandra Wallace, a senior vice president at NBC News, will be his replacement.

Sources first told The New York Times about the move, which has not been officially announced by the network. A producer, who has yet to be named, and Wallace will take over the duties held by Bell since 2005.

The Today Show has been under a cloud of turmoil the past year, with Ann Curry being forced out of her role as co-anchor earlier this year. She was replaced by Savannah Guthrie and the network hoped that the changes would lift Today back to the top of the ratings, but ABC’s Good Morning America continued to win in the weekly ratings.

According to a source for The New York Daily News, Bell will likely move over to NBC Sports, focusing on future Olympic coverage. Bell was reportedly the driving force behind Curry’s removal. He even shot down rumors that Matt Lauer had a say in the move.

“It's about time something was done,” a source close to Today told the Daily News.

A TV insider explained why GMA is having such success against Today. “You look at GMA and they’ve got it going, they come across like a family and the approach is appealing and feels fresh...They’ve got that `morning TV’ chemistry which the current regime at Today just seems to have let slip away,” the insider told the Daily News.

Curry has not been seen on Today in a month, although she is still at NBC News. She recently covered Hurricane Sandy for Rock Center.

NBC has not commented on the reports.

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