One Direction to open store in New York City

By Daniel S Levine,

One Direction is opening a store in New York City that exclusively sells merchandise for fans of the British boy band.

The pop-up store will open on Sunday, Nov. 17 in Herald Square. During the grand opening event, fans will get a chance to win plenty of 1D prizes, including merchandise signed by the band. Stores have also opened in Chicago, Sydney and Toronto and, if those grand openings are any indication, the New York grand opening will be packed with crowds.

New York’s Z100 will be on hand to cover the grand opening.

“With the release of One Direction’s second album Take Me Home just days away, the band is giving ‘the City That Never Sleeps’ the opportunity to experience a true 1D World,” said Barry Drinkwater, director of Global Merchandising Services, in a statement. Global Merchandising Services is the organization behind the store.

Merchandise for fans of all ages will be available at the store, including onesies, gloves, beanies and more. A total of 125 different products will be available at the store.

“The response we had in Chicago was simply unreal,” Drinkwater added. “One Direction’s fans are like no other and are incredibly loyal.”

The store, called 1D World, will likely be a mecca for 1D fans hoping to grab some merchandise from their favorite band.

image: NBC



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