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Rihanna’s ambitious 777 Tour did not go as reporters hoped, to say the least. After being open with reporters after the first day, she disappeared, annoying many of the journalists who were on the plane with her. The journalists went stir crazy, with one Australian journalist making headlines for streaking in the plane. Now, Rihanna is apologizing for the botched publicity stunt, even though her new album is titled Unapologetic.
As we previously reported, the Australian reporter decided to go naked during the trip from Berlin to London, when reporters began groaning about how few headlines they had. “Crowd chanted ‘Just one quote!,’ ‘I need a headline!’ and ‘Occupy 777’ while Aussie journo stripped naked and ran around the plane,” Fuse writer Jason Newman tweeted.
Us Weekly reported that one journalist made “Missing: Rihanna” flyers.
Rihanna must have been aware of the hijinks, telling Us, “Guess what, we made it! This has been an experience the I will never ever forget. I barely slept. My sleeping was all done on this plane.”
“I was glad I did this. absolutely. Tonight is the night everything we did this week goes off,” Rihanna continued.
She also told the reporters that she knows they “got barely any dirt...But I had to be good. I still sound like sh--. It's impossible to spend time with everybody, and I'm sorry I didn't. But this was excellent and I would definitely do it again.”
The singer added that she would like to do something like this again, despite all the problems.
“I would do this next time with more people, more cities and sit back the the fans more. . . I had to preserve my health. Normally, I'd be back here popping bottles with y'all . . . I had to preserve my voice. I was worried about my body more than partying on the plane, so I had to just sleep whenever I could. I hope you guys had as much fun as I did.”
Rihanna’s 777 Tour was part of her promotional campaign for Unapologetic, which was released this week.