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Moviegoers should be prepared for more IMAX films. Warner Bros. said Thursday that it has agreed to a deal with the IMAX Corporation to release 20 films in the large format over the next three years.
Warner Bros. and IMAX have been working together since 2003, the companies noted in a joint statement, posted atComingSoon.net. The deal comes as IMAX’s popularity continues to grow globally and more and more studios release their tent-pole films in the format. Most recently, Sony released the new James Bond film Skyfall in the format.
“Together with IMAX and our exhibitor partners, we have built a unique, incremental distribution platform over the last 10 years,” said Warner Bros. president Dan Fellman in the announcement. “We are excited to continue this tradition and offer these films to audiences in the most premium of moviegoing experiences.”
"The IMAX footprint continues to expand with tremendous success around the world," said Veronika Kwan Vandenberg, the studio’s head of international distribution stated. “We are very pleased to be presenting our 2013 and future slate in this premium theatrical environment.”
Warner Bros. has several films in the pipeline that the studio plans on releasing in IMAX already. Next month, The Hobbit: An Unexpected Journey will hit theaters and will be preceded by a Star Trek Into Darkness preview.
According to Entertainment Weekly, the studio’s 2013 IMAX slate includes Jack the Giant Slayer, Man of Steel, Pacific Rim, 300: Rise of an Empire, Gravity, Seventh Son and the second Hobbit film, The Desolation of Smaug.