12-12-12 organizers to distribute first $50 million to Hurricane Sandy relief

By Daniel S Levine,

The organizers of last week’s historic 12-12-12 concert for Hurricane Sandy relief at New York’s Madison Square Garden say that it raised $50 million, which is already being distributed.

The Robin Hood Relief Fund first estimated that it had raised $30 million from just ticket sales and corporate sponsorship. The organization and the show’s producers hoped to beat the $35 million mark reached by the Concert for New York City following the 9/11 attacks, which it easily did.

According to The New York Times, $50 million was raised and that money will be distributed to 140 groups to help those affected by the October superstorm. The additional $20 million came from over-the-phone donations, online donations and merchandise sold on the Robin Hood Foundation site.

“Our hope is that Robin Hood will continue to put boots on the ground in the hardest hit communities, to get people what they need now,” Robin Hood Foundation executive director David Saltzman said.

USA Today notes that the foundation could see even more money thanks to CD/DVD and iTunes sales, as well as auctions of signed memorabilia. Auctions for some items have already started at CharityBuzz.com.

The show was highlighted by performances from Paul McCartney, Alicia Keys, Bon Jovi, The Who, The Rolling Stones and Bruce Springsteen.



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