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Angry Birds fans who want more than just the little cartoons in the game are in luck. Rovio is moving ahead with its plans to make a film adaptation of the addictive mobile game, with Despicable Me producer John Cohen producing.
Former Marvel Studios chairman David Maisel has signed on to executive produce.
“John’s an exceptionally talented producer, and we’re delighted to have him join the flock,” Mikael Hed, the CEO of Rovio entertainment, said in a statement. “With John’s hands-on producer background and David´s expertise in establishing and running his own successful studio, these two are the dream team for making a movie outside the studio system. Both professionals have the ideal skills and vision to achieve incredible things.”
Cohen added that he is “excited” to work with Rovio and Maisel. “From both an entertainment and strategic perspective, Rovio is at the forefront of game innovation and is trailblazing terrific new ways for Angry Birds fans to interact with these characters. I've personally spent countless hours playing the Angry Birds games over the last few years, which I can now happily justify as research for the movie,” he said.
In addition to Universal/Illumination’s Despicable Me, Cohen produced 2011’s Hop and Ice Age and developed Alvin and the Chipmunks.
The film will be in 3D and CG-animated. Rovio, which made an announcement on the game’s third anniversary, is aiming for a summer 2016 release. Hopefully for the studio, the game will still be popular in the next three-plus years.
Angry Birds has been downloaded 1 billion times since it launched and the company recently joined forces with Lucasfilm for Angry Birds Star Wars. That game needed just 2.5 hours to reach the top of the US iPhone chart.